Created for those who want an ultra-cool, very light blonde shade with a professional, consistent result. This permanent, ammonia-free color works with an advanced oil-driven technology that helps the color pigments penetrate the hair without the traditional, pungent smell. The hair is left with a smooth feel, beautiful shine and a cool tone that effectively dampens unwanted warm tones.
Benefits
- Ammonia-free formula with minimal odor and high comfort for the scalp.
- Oil-powered ODS² technology for gentle color deposition and a glossy finish.
- High coverage on grey/white hair and long-lasting colour intensity.
- Neutralizes yellow/warm undertones for a clean, cool blonde.
- Professional quality with even shade from root to tip.
The nuance of 9.11 – what to expect
9.11 is a very light blonde with double ash reflections that purposefully tones down golden and yellow tones for a significantly cooler look. The result is a sophisticated, Nordic-inspired look with clarity and mirror-like shine.
- Ideal if you want a consistent cool blonde without warm tones.
- Especially good for hair that easily turns yellow and where an extra ash correction is desired.
- Provides a modern, clean blonde result with high definition.
Care and maintenance
- Use color-preserving shampoo and conditioner to prolong the intensity and shine.
- Choose heat protection when styling to maintain the brightness of the color.
- Supplement as needed with a color-neutralizing purple/silver shampoo to keep the tone cool.
Note: These are professional colors, which means chemistry, and therefore it is important to have the right information before you get started. Contact your hairdresser, and if you have the necessary knowledge – enjoy a colorful everyday life. BEAUTYCOS disclaims all responsibility for any unforeseen events in connection with the use of the hair colors.
🎄 Attention!
- Return policy extended until 31/1/2026
Free shipping:
- €4.00 delivery discount when you spend over €55.00
We have the following delivery options:
- Delivery to a parcel shop
- Delivery to private address/workplace
See all shipping providers and prices here
How long is your delivery time?
We have 2-4 working days delivery time.
See all shipping providers and delivery times here
How much does delivery cost?
Delivery from: €13.75
On all orders over €55.00 we are having a €4 delivery discount
We have a packaging fee on all orders of €0.90
See all shipping prices and shipping suppliers here
How long is your return policy?
We always have a 14-day return policy from the day you receive the parcel.
Frequently Bought Together
- This Item: Price €15.95
- Loreal Inoa Oxydant Riche 30 vol - 9% 1+1 1000 ml Price €26.75
- Loreal Inoa Oxydant Riche 10 vol - 3% 1+1 1000 ml Price €26.75
Advice from experts

Related blog posts
June 26, 2023
How to apply lipstick and make sure it lasts
Are you familiar with the situation where you have carefully applied the perfect lipstick and after one sip of your drink the lipstick is gone or smudged all over your face? In this blog post we teach you all the tricks you need to know in order to apply flawless lipstick that lasts. We also […]
Read More
June 26, 2023
Curly Girl Method – how to
Are you tired of your curly hair not looking gorgeous, no matter what you use of expensive products and how you style it? Maybe the Curly Girl Method is just what you need to get the most out of your waves and curls. Read our guide to start with Curly Girl Method. What is Curly […]
Read More
June 26, 2023
Everything about eyelash serums – Get beautiful long lashes with the right eyelash serum
We have created the complete guide for you who want beautiful long lashes. So read on, and find the recipe for your natural long lashes. We’ll help you get started on the right path.
Read More
June 26, 2023
The truth about Olaplex No. 3 – We have tested it!
“A miracle for your hair” This is how it sounds from professional hairdressers around the world. Olaplex treatment has got approval in quite a few years. But why? You may, like me, have sat in the hairdresser’s chair and heard the hairdresser talking about how amazing an Olaplex hair treatment will be for your hair. […]
Read More



















Please complete your information below to login.
Sign In