Permanent cream hair color that delivers rich, deep results and a beautiful, natural play of lengths. The shade 7.23 is a medium blonde with iridescent (violet) and golden reflections, balancing cool and warm tones for a harmonious, soft blonde look. Ideal if you want to tone down yellow/orange tones without losing a pleasant, sun-kissed glow.

Advantages

• Permanent cream color with long-lasting intensity and shine.
• 7.23: Medium blonde with iridescent/gold reflections for a natural, balanced result.
• Helps neutralize warm undertones for a cleaner blonde look.
• Up to 100% coverage of gray/white hair.
• Care technology with known strengthening ingredients that protect the hair fiber during coloring.
• Creamy consistency ensures even distribution and uniform color from root to tip.

The shade and who it suits

7.23 combines an iridescent (violet) base with a golden sheen. The violet reflex works against yellow/orange tones, while the gold provides a gentle warmth – perfect for those who want an elegant, medium blonde tone without too much cold or too much warmth. The final result is always influenced by the hair's starting point, porosity and previous color history.

Post-treatment and maintenance

• Wash with color-preserving shampoo and conditioner to prolong intensity and shine.
• Reduce heat styling and use heat protection to reduce color fading.
• Supplement with a nourishing hair treatment 1–2 times a week to keep hair strong and supple.
• Protect hair from sun and chlorine to maintain a bright, beautiful color result.

Note: These are professional colors, which means chemistry, and therefore it is important to have the right information before you get started. Contact your hairdresser, and if you have the necessary knowledge – enjoy a colorful everyday life. BEAUTYCOS disclaims all responsibility for any unforeseen events in connection with the use of the hair colors.

Free shipping:

• €4.00 delivery discount when you spend over €55.00
  
  

We have the following delivery options:

• Delivery to a parcel shop
• Delivery to private address/workplace

See all shipping providers and prices here

How long is your delivery time?

We have 2-4 working days delivery time.

See all shipping providers and delivery times here

How much does delivery cost?

Delivery from: €13.75

On all orders over €55.00 we are having a €4 delivery discount

We have a packaging fee on all orders of €0.90

See all shipping prices and shipping suppliers here

How long is your return policy?

We always have a 14-day return policy from the day you receive the parcel.

Find more questions/answers here